Global communication can be defined as a process of transmitting and receiving information on a worldwide scale (Schiller, 2005). For instance, it can be noted that people from various places of the world requires communicating with one another in order to conduct business and that is the reason behind global communication. Nevertheless, global communication has become increasingly easy, faster, clearer and more effective in comparison to the past (Schiller, 2005). However, the evolution of global communication can be linked closely to the evolution of technology as new creation such as internet and other communication devices are continued to be invented (Schiller, 2005).
Nonetheless, it is important noting that in the recent past, global communication has become increasingly important as new technology continue evoking important changes in the character of the society (Schiller, 2005). Furthermore, the change in technology over time has contributed a lot in the way people communicate (Schiller, 2005). For instance, the new technologies have contributed a lot in the way people interact with one another, how people learn, create, and process information (Schiller, 2005). All this can be credited to global communication.
Therefore, from this, it is evident that global communication is one of the major important aspects for conducting business in the world due to the changing landscape in communication and the advancement of technology. On the other hand, for a business to be able to run a successful business globally, means that a person should have good communication skills. In addition, it can be noted that communication mainly entails sharing information with other people and hence the importance of having good communication skills in order to be able succeed. Therefore, whether a business of a person is going to succeed or not mainly depends on how good a person is communicating (Schiller, 2005).
Altogether, it has been attributed that global communication has empowered various groups and hence they have been able to raise their voices in the international community (Schiller, 2005). Furthermore, global communication in its various forms has been able to create immense new moral space for exploring new communities (Schiller, 2005). Therefore, it is evident that it is more challenging for new people who have little knowledge and skills in global communication to thrive in the fast changing environment. All in all, global communication has been highlighted to redefine the powers in economics and world politics, thus the importance of this topic.
From this, it is evident that global communication is one of the most important aspects in business today since it involves several aspects of enhancing communication with other people. On the other hand, it has been highlighted that culturally, the new patterns of global communication have been creating a new global culture where people of different background are able to interact (Schiller, 2005).
In conclusion, it can be noted that the effects of global communication on the evolution of international relations is dependent on how people interact (Schiller, 2005). in addition to this, global communication has been said to be one of the most important factor in empowering communities around the world.
References
Schiller, H. (2005). Global Communication. Norwood, NJ: Ablex.
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